Page 19 - voice-international-oct2022

Features

Central Circle) train carriages. Information about the The Moscow Metro showed subtitled videos
elections was also posted in the Russian nationwide on the trains. Vnukovo and Domodedovo airports
newspaper “Gudok” (“The Horn”) (16 issues) and displayed video on screens in the passenger area,
on the company’s websites (public and corporate). while Gazprom-Media Holding JSC aired audio clips
Information materials were posted at train station on radio stations.
complexes (464 stations), on the employee service JSC Moskva Media broadcasted video clips on
portal, sent to employees by e-mail (over 200,000 the Moskva 24 TV channel and audio clips on the
addresses), on social media, on corporate TV (1,055 Moskva FM radio station.
releases), and videos were broadcasted on Sapsan Information videos with subtitles were
trains. The digital poster was placed along the broadcasted in all branches of the Pension Fund of
railways in Moscow (28 positions) and at Moscow the Russian Federation.
Central Circle train stations (30 stations). Thus, the outreach work of the CEC of Russia
in the framework of the partnership program
during the 2021 federal election campaign was
extensive, differentiated, and targeted. Estimates
say many millions of voters have been covered by
the campaign resulting in an impressive turnout of
51,72%.

Bill Boards at train stations
PJSC Aeroflot placed campaign modules in the
in-flight magazine, on the company’s corporate
website, in the My Aeroflot electronic newspaper
and in the “Good Morning, Aeroflot!” mailout.
Election Information omnipresent

To follow up on the campaign, during the fourth
(optional) phase of the partnership program, the
agencies and organizations informed the Central
Election Commission of the results of their work.
However, such feedback allowed to assess the
results of partners’ communications and to make
necessary adjustments to plan effective cooperation
in future electoral campaigns.
P.V. Andreev
Member, CEC of Russia
Bill boards at Metro station

October 2022 | VoICE International | 19