Page 17 - voice-international-oct2022

Russia Features

Federal Election Campaign

Interaction with Partners

Outreaching voters

nforming voters throughout the election
campaign is a systematic effort to provide
I citizens with objective and accurate information
related to the election, albeit not of a campaigning
nature.
The main purpose of informing is to ensure that
citizens are aware of the elections taking place, the
date, place, and time of voting, the legal deadlines,
and the procedure for electoral action.
The work of informing voters is an important
one and an integral part of the outreach activities of
election commissions at all levels, carried out both
by election officers and with the involvement of
partner organizations.
The main objective of the CEC’s partnership
program in the run-up to the elections of deputies
of the State Duma of the Federal Assembly of the
Russian Federation of the Eighth Convocation was
to achieve maximum voter coverage. It entailed Wide Coverage on Elections
information about the timing and procedure of
electoral procedures as well as about additional frequently visited public spaces.
options for citizens (multi-day voting, voting outside A total of 24 partners were involved in the 2021
the voting premises, digital services etc.) outreach campaign. These included ministries and
Once the elections were announced in June agencies, state corporations, media holdings, and
2021, a Decree of the Government of the Russian major representatives of the banking, transport and
Federation - among other means of support for oil and gas sectors.
the organization of the elections - defined a list
of institutions and organizations for cooperation Partnership program implemented
in information activities, which was conducted in four phases
on a pro bono basis. However, in addition to In the first phase the CEC of Russia sent
the organizations listed, the Central Election information letters to partners about the launch
Commission partnered with a number of other large of the federal election campaign and expressed
enterprises. its interest in cooperation. After receiving their
The primary criterion of involving partners response, and outreach package was sent to them
was the spot size of audience coverage: a large for review.
number of employees with developed internal Materials to be shared with information partners
communications, wide traction for their external included: the brand book and the guidebook, logos,
communication, or an extensive network of poster and leaflet layouts, as well as ready-to-use

October 2022 | VoICE International | 17