Page 15 - voice-international-oct2022

Features

Vinyl wrapped Delhi Metro, showcasing voter awarenss messages

general use for the citizens, as well as the leveraging
of the digital interface.
During the 2019 elections, a unique battery-
powered wheelchair known as “SEEDEE” that
could be transported both up and down stairs was
launched. It could also be stopped in the middle.
This facility, a first of its sort, was utilized during
elections in India.

Community Radio

Recognising the reach of Community Radio, ECI
teamed up with two prominent community radio
institutions for encouraging informed voting and
voter awareness throughout the election process.
Campaigning in collaboration with Red FM 25 community radio stations from 16 Indian states
were brought together for a partnership with
voting. In addition to organizing regular events with the UNESCO Chair on Community Media at the
a special focus on first-time voters, they also made University of Hyderabad and SMART, a non-profit
outreach efforts to other age groups. Songs based organization. The content produced was in 11
on contemporary folk music were written and played major languages, including Hindi, Punjabi, Gujarati,
to emphasize the value of voting. Marathi, Telugu, Tamil, Malayalam, Kannada,
Bengali, Odia, and Assamese, as well as some
Civil Society Organisations dialects like Bundeli, Marwari and Haryanvi.
Numerous CSOs stepped forward to promote
voter awareness and assist in facilitating voting on National Campaign on TV &
election day. ‘V Citizens Action Network’ (VCAN) Cinema
and many other CSOs set out to address the issue Various electoral awareness video commercials
of inclusive accessibility of the built environment, were produced by ECI and broadcast in
transportation, public utilities, and other objects of collaboration with cinemas and multiplexes across

October 2022 | VoICE International | 15