Page 25 - voice-international-oct2022

Insights

delivery for electoral services. They ensure a direct
connect with all the households, in their assigned
area.
It is the celebration of BLOs noteworthy
contribution and a gratitude for their hard work,
that ECI has recently brought out a bi-monthly
newsletter ‘BLO e-Patrika’. This newsletter, gives
out all necessary instructions and directions in
simple, lucid, communicative and pictorial format.
It also encapsulates emulating success stories and
exceptional professional achievements of the BLOs
from the field. Further, it gives vent to BLOs’ creative
talent, by presenting a platform for its showcase, at
the National level.
BLO e-Patrika was launched by the Election
Commission on September 14, 2022. To make it
interesting read, it doesn’t only have beautiful
colours, relevant pictures and a lucid language, but
also audio-visual content interspersed with text,
making it one of the most high-tech e-publications
being produced in all regional languages and
distributed through ‘Garuda App’, WhatsApp,
emails and different social media platforms to nearly Chief Electoral Offices at 33 different locations/
1 million plus BLOs. state capitals, across the Country, to share their
The launch of this BLO e-Patrika was an event experiences with the Election Commission of India.
of its kind! It was probably the first time, that the Nearly 50 BLOs from adjoining states of Rajasthan,
Commission has directly interacted with BLOs at Uttar Pradesh and Delhi joined physically for the
such a large scale, at a public forum. 10 BLOs each event. The entire event was made live on Youtube
were connected over Video Conferencing from the and shared with with the BLOs across the Country.
It was a thrilling experience for all
participating BLOs to share their
success stories and list out their
challenges while performing their
duties on the field!
The Commission strives to discuss
with grass root machinery, listen to
them and inspire all. Acknowledging
the importance of this field level
institution, Rajiv Kumar, Chief Election
Commissioner, on the occasion said
“BLO is the Form, Behaviour, Vision and
Voice of the Commission. Gratitude!”

Santosh Ajmera
Director SVEEP, ECI

October 2022 | VoICE International | 25